What's the best choice for choosing iPad/iTunes/facebook/youtube/ps3/xbox/gopro video formats and what's correlation between video format and video encoding?

Which digital format video you are likely to download and put it in your iPad/iPhone/ 

or upload it to youtube/facebook or play it in ps3/xbox/gopro,someone prefers 

highest quality video format,yet someone always stick on smallest size video format,

so what's your choice?

Mostly the devices which i talked about above support playing all popular video 

formats like mp4,mkv,avi,mov etc.Also you can upload your favorite videos of 

different kinds of format to youtube/instagram/vine/facebook etc,so how do you pick 

up which format is the best choice for you,like i said before video quality and video 

size are always people consider about,what esle?  

When you convert videos, what format suits you most and what encode way will you 

pick? In this article, I will give a detailed comparison of different video formats and 

video encoding.



 Extension Developer  Features Use






Good quality

large size 

Capture, edit,

save and play 

back digital 





High quality

good for 


DV camera &

video editing




High quality


DVD rip & video handsets








Home entertainment, digital 

TV and 

video editing  





Widely used


with Mac  

and Windows

Video editing, storage and 








High quality


For streaming video,VOD, 

mobile phone 





Real Networks

High quality


Streaming video and VOD


 Media Video



High quality


Streaming video and HD DVD









Can hold an

unlimited number of video, 


picture, or 

subtitle tracks

Rip DVD 


Container Formats


pros: Good quality. Lossless AVI file has Alpha channel.

Cons: Large size. Because there is no standardized way to encode aspect ratio information, 

AVI is not compatible with some version of players. For example, early encoded AVI files 

can’t be played on latest Windows media player and latest encoded AVI files can’t be played 

on old version of Windows media player. Even if they can, there are still some problems such 

as sound & picture doesn’t sync or can’t adjust the playback progress . 

Movie example: Captain.America.Civil.War.2016.iTALiAN.MD.TELESYNC.XviD-iCODE[MT].avi (1.73G)

QuickTime File Format (.MOV)

It’s developedby Apple and used natively by the QuickTime framework.

Pros: High compression rate and high quality

Cons: Requires different codecs installed in order to play the media tracks in the MOV file

Movie example: X-Art.12.07.05.Hayden.H.And.Bree.Sunday.Afternoon.XXX.1080p.MOV-KTR (799MB)


MPEG is the standard for coded representation of moving pictures and audio. There are three 

compression standards: MPEG-1, MPEG-2 and MPEG-4. Since MPEG-1 and MPEG-2 are 

seldom used, I will make a brief introduction of MPEG-4. MPEG-4 is especially created for 

streaming video playback. It provides superior image quality with the least data. The biggest pro 

of MPEG-4 is that it can store DVD image quality files in a small package. 

Pros: High quality. Best file format for moving over the internet and storing where storage is limited.

Cons: No specific cons. 

Movie example: Batman.V.Superman.Dawn.Of.Justice.2016.1080p.BluRay.x264-[YTS.AG].mp4 (2.79G)


WMV is short for Windows Media Video. It was developed by Microsoft upon independent encoding 

method for directly viewing internet steaming videos.

Pro: Easy for network transmission. 

Cons: Needs installing Windows Media Player, which is rarely used on video websites.

Movie example: [JustDanica] - 2011-05-24 - Stocking Lovers [1920x1080][WMV].wmv (363MB)

Real Video (.RM .RMVB)

RealVideo is a suite of proprietary video compression formats developed by Real Networks. It’s 

suitable for use as a streaming media format.

Pros: Small size.

Cons: Low bit rate. Bad image quality.

Movie example: [XFSUB][Naruto Shippuuden][688_468][BIG5][RV-10 1024x576 AAC].rmvb 


Flash Video (.FLV)

Flash Video is a container file format used to deliver video over the Internet using Adobe. It becomes 

widely used as there are more and more video websites.

Pros: High compatibility. Enjoys the best overall support. 

Cons: The quality is not so good.

Movie example: Hotkinkyjo - Black, Long And Deep [1080p].flv (485MB)

Matroska (.MKV)

Matroska is a new container file format, capable of holding unlimited number of video, audio and 

subtitile tracks, along with any data in a Matroska Media file. It’s open and free. 

Pros: Open source. Supports multiple audio tracks. High quality

Cons: Relatively large size. 

Movie example: Captain.America.The.Winter.Soldier.2014.1080p.BluRay.REMUX.DTS-HD.AVC-NA.mkv 


Video Encoding 

Video coding format is a content representation format for storage or transmission of digital video content. 

Common encoding ways include: H.26X and MPEG.

1.H.26X includes: H.261, H.262, H.263, H.264 and H.265. H.264 and H.265 are the mostly used ways.

A.H.264: H.264 or MPEG-4 Part 10, Advanced Video Coding is a video compressed standard that is 

commonly used for the recording, compression, and distribution of video content.

B.H.265: High Efficiency Video Coding is one of the successors to H.264/MPEG-4 AVC. It ‘s substantially 

improved video quality at the same bit rate. It supports resolutions up to 8192×4320, including 8K UHD.

2. MPEG-4 is the mostly common used format. H.264/AVC was developed by VCEG together with MPEG. 

The ITU-T called this standard H.264 and the ISO/IEC called it MPEG-4 (Advanced Video Coding, AVC).

3. Uncommon used:

AMV/AVS/Bink/CineForm/Cinepak/Dirac/DV/Indeo/Video/Pixlet/RealVideo/RTVideo/SheerVideo /Smacker/

Sorenson Video/Theora/VC-1/VP3/VP6/VP7/VP8/VP9/WMV

Anyway if you want to convert a video, H.265 or H.264 is the best choice. And AVI is not a good choice. 

If you don’t know what format is needed, just open Format Package and choose the output device, you 

will get the compatible format. 

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